Turn Your Cleanse Into Care.

Meet the Cream Cleanser — a rich, creamy wash that's proven to hydrate as it cleanses for soft, balanced skin.

Essentials That Feel As Good as They Work.

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Powered by Plants

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Kind to Sensitive Skin

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Rich in Scent + Touch

Never Expensive

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The Face + Body Moisturizer

Rich, whipped texture. Nourishing oils + butters.

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The Hand Wash

Silky lather. Always hydrating. Never drying.

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Our Founder

“We wanted to make something that felt luxurious, so, we put all of the care and intention of a luxury brand into it, but made it affordable + accessible.”

John Legend

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Loved01 is self-care that goes beyond skin deep

Though our products deliver goodness at the surface of the skin, we’re truly proud of the way that they improve the way you feel—a love letter to every inch of you.